Coda Ventures Audience Surveys

Coda Audience Surveys

Showcase the power of your audience to advertisers
Coda Ventures Local Market Surveys

Coda Local Market Surveys

Turn local market insights into market share

Coda Audience Surveys

Consumers engage with your content and advertising across a number of traditional, digital and emerging media platforms. That’s why demonstrating the size and value of your total audience to advertisers is more crucial than ever before.

Coda measures your total audience across all of your advertising channels – print, web, broadcast, social, mobile, apps and more. Using your email list of subscribers, Coda employs a cost-effective, web-based method to prove that your media platforms deliver the consumers that advertisers want to reach. The survey measures how engaged your audience is with your media brand and quantifies their purchasing power for 30+ advertising categories.

Professional, sales-ready reports are then delivered to your team. Plus, Coda’s industry experts will train your staff and provide ongoing support for one full year, updating your sales collateral and offering on-demand research consulting services.

Quantifies your total audience delivery across all of your print and digital ad platforms

Reports audience engagement and purchase profiles for 30+ advertising categories

Provides you with on-site training and sales-ready reports

Supports your ad sales efforts for one year through material updates and on-demand consulting

With a Coda Audience Survey, your sales team is equipped with a compelling and effective resource to successfully position your media brand for any advertising sales opportunity.

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Coda Local Market Surveys

When it comes to your local market, you’re the expert. You know how important it is to effectively position your audience and its collective buying power to drive advertising sales.  Coda will help you turn local market insights into increased ad revenue and market share gains.

Coda Local Market Surveys measure the total market coverage of your media brand across all of your print, broadcast and digital platforms. Collecting detailed information about the purchase profile and buying behavior of your audience for 30+ local advertising categories, the survey results enable you to position your audience delivery against other competitors in your market, including local TV, radio, magazines, websites, newspapers, shopping guides and more.

You also have the flexibility to ask your audience about specific advertisers – or advertising prospects – enabling you to create targeted sales strategies and presentations.

Reports the market coverage of your total audience across all of your media platforms

Showcases your competitive advantages versus local TV, radio, magazines and more

Measures 30+ local advertising categories, plus individual advertisers and prospects

Your custom reporting tool generates data-driven sales stories for one full year

To leverage the data, a user-friendly reporting platform empowers your team to generate custom, on-demand sales stories for a full year after the survey results are in. Plus, our media industry experts will counsel, train and support you every step of the way, ensuring that your market survey has maximum sales utility.

With a Coda Local Market Survey, it’s easy and cost-effective to turn insights about consumers in your market into market share.

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