Sure, our research technology is cutting edge.
But it’s our people that make the difference. Our team is passionate about working with you to find innovative ways to measure how your media brand delivers the consumers that advertisers need to reach, the market trends that drive your business, and the actionable insights that will enable you to leave your competitors in the rear view.
It's a pleasure to meet you.
The Coda Executive Team
Craig Michaelson
Chairman
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Craig Michaelson
Chairman
Craig is Chairman of Coda Ventures and Chairman of ADOC the NY investment group that provided the initial funding for Coda. In his role as Chairman, Craig supports Coda with ongoing strategic and financial guidance.
Craig is also Partner and Chief Operating Officer for Prager Metis, a New York-based international accounting firm. As a Partner in the Tax and Advisory Department, he has over 30 years of experience in trusts and estates, Individual and international tax and real estate investments.
Marianne Grogan
President
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Marianne Grogan
President
Marianne is President and Co-Founder of Coda Ventures. Her primary focus is working with the Coda team and clients to deliver high quality, innovative audience and ad effectiveness research to help companies sustain and grow revenue.
Previously she was co-founder of Affinity LLC which developed new and innovative audience and ad effectiveness metrics for the magazine industry. Marianne has also held positions as President of Audits & Surveys, President of the IntelliQuest Media Group and SVP of Kantar/CMS’ Print Division. She began her career as an Account Executive for Interactive Market Systems’ publisher clients.
marianne@codaventures.com
917-834-7971
Jessica Wilmoth
Chief Financial Officer
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Jessica Wilmoth
Chief Financial Officer
She earned her Bachelor of Science in Finance degree from MTSU in 2006 and is now owner of Wilmoth Financial in East Nashville where she specializes in financial consulting, accounting, and tax return preparation.
Jessica, and her husband Steven, are raising their 2 young children in East Nashville. They love to travel, play Rummikub with friends and family and get outdoors!
Ron Mulder
Executive Vice President
Research & Analytics
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Ron Mulder
Executive Vice President
Research & Analytics
Ron has guided strategic research efforts for over 200 newspapers and magazines across the United States, Canada, and the UK. He grew the regional newspaper research business to a national presence at Market Opinion Research and subsequently served in executive positions at Minnesota Opinion Research, Gallup, Scarborough, and Nielsen.
At Gallup, Scarborough, and Nielsen, Ron led many customer loyalty and branding projects in the automotive, health care, and financial industry sectors and has applied many of those procedures to media industry challenges.
Ron holds a Ph.D. from the University of Chicago and has taught academic courses in Statistics, Market Research, and Demography.
ron@codaventures.com
612-803-1434
Dave Storey
Senior Vice President
Key Accounts
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Dave Storey
Senior Vice President
Key Accounts
Dave collaborates with newspaper companies to assist in their sales and marketing efforts. He works with each newspaper company to provide timely audience research and ad effectiveness studies for that newspaper’s marketplace. As an experienced publishing executive, Dave knows that in today’s fragmented media environment, it is imperative to have current data to reinforce your media’s dominate digital and print footprint.
Prior to working with Coda Ventures, Dave had a 36 year career in the newspaper media business. Dave has extensive experience and success in digital applications and sales, overall sales and marketing efforts, printing, web development, general management and publishing.
dave@codaventures.com
319-360-4480
Craig Besant
Senior Vice President
Key Accounts
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Craig Besant
Senior Vice President
Key Accounts
partnerships and strategic acquisitions.
craig@codaventures.com
847-707-1376
Mitch McKinnon
Senior Vice President
Key Accounts
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Mitch McKinnon
Senior Vice President
Key Accounts
As SVP/Key Accounts, Mitch collaborates with clients and colleagues to develop audience and custom research solutions. A compelling presenter, he translates insights into actionable recommendations for media and advertising stakeholders.
Prior to joining Coda Ventures, Mitch had a 35-year career in the newspaper and research industry. He held senior marketing research positions with Tribune Newspapers and McClatchy helping them navigate their way to evolving advertising and digital platforms. He also spent 15 years with Nielsen/Scarborough as Account Director responsible for their largest newspaper clients.
mitch@codaventures.com
919-599-6956
Lara Colton
Vice President
Research & Analytics
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Lara Colton
Vice President
Research & Analytics
lara@codaventures.com
561-308-8906
Sergio Razo
Vice President
Client Services
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Sergio Razo
Client Consultant
Sergio Razo is experienced in data-driven storytelling, identifying opportunities and detailing solution-selling strategies. He has exceptional client service skills, the ability to partner with cross-functional teams and a proven track record of helping clients deliver and retain revenue.
Sergio spent eight years with Nielsen Scarborough as the print research lead for the Express Analytics team. Before Nielsen Scarborough, he worked in various managerial and analyst roles at the Arizona Republic in Phoenix, AZ.
As a Client Consultant at Coda, his focus is on meeting the research and marketing needs of our clients to support new business development.
ADOC
Investment Group
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ADOC
Investment Group
ADOC Investment Group is a professional investment consortium specializing in the technology, marketing services and consumer intelligence sectors. ADOC’s leadership team of talented men and women represents a broad array of financial experience and expertise, managing a portfolio that reflects a special passion for investing in and supporting the newspaper industry.