Coda works with newspapers to turn research and analytics into revenue

Local Newspapers. Local markets. Your success.

The dynamics of your local market are evolving at light speed.  We move just as fast to provide you with revenue-driven insights. Coda is a marketing & media research and consulting firm specializing in three core disciplines.


How We Help You Turn Data Into Dollars

Coda Ventures - Research
Coda Ventures
Local Market Audience Studies

We help you turn local market insights into increased advertising revenue. Plus, we quantify your total market reach across all your newspaper platforms – print, web, social, apps, video, e-newsletters and more.

Coda Ventures - Analytics
Coda Ventures
Reader Engagement Studies

To make the most of your newsroom resources, we measure readers’ engagement with your current news content, and identify the local topics and features they would like to see more of. The result? A reader-driven news strategy that drives reader loyalty.

Coda Ventures - Consulting
Coda Ventures

We transform statistics into savings when you outsource routine research and marketing functions to our team of industry experts – creative data analyses, intelligent reports and compelling sales tools and collateral.