Coda works with newspapers to turn research and analytics into revenue
The dynamics of your local market are evolving at light speed. We move just as fast to provide you with revenue-driven insights. Coda is a marketing & media research and consulting firm specializing in three core disciplines.
Local Newspapers. Local markets. Your success.
How We Help You Turn Data Into Dollars
We quantify your total audience footprint across all of your brand’s media platforms – print, web, social, apps, video and e-newsletters. Plus, we help you turn local market insights into increased advertising revenue.
We identify your unique objectives and design a custom research program that provides actionable insights that make a measurable contribution to your company’s marketing, editorial, and reader acquisition success.
We transform statistics into savings when you outsource routine research and marketing functions to our team of industry experts – creative data analyses, intelligent reports and compelling sales tools and collateral.
“It’s a one-two punch that’s hard to beat. Coda’s audience research was invaluable in demonstrating our market reach and The Weeks Group used the data to help our ad sales team generate incremental revenue. They make it easy and so effective that we scheduled a second phase of the program. The research data is powerful and we continue to use it.”
“Coda and The Weeks Group are a winning combination!”
Patrick S. Canty, Regional VP & Publisher
Odessa American, myoaoa.com