Research & Analytics
Lara spent 7+ years with Nielsen/Scarborough as a Senior Research & Sales Analyst, Client Service Representative and Trainer. She worked extensively with print and digital publishers helping them develop sales solutions and providing insights on getting the most ROI from the research. Prior to that, she was with Cox Newspapers as a Senior Research and Market Development Analyst for The Palm Beach Post, creating compelling and successful sales presentations that helped achieve revenue goals. She started her career on the agency side as a Media Planner and Buyer in Miami and North Carolina. She has a Bachelor’s in Communications and Philosophy from the University of Miami and currently resides in West Palm Beach.