Cynthia Reyes Methvin

Vice President
Key Accounts

Cynthia is passionate and committed to the media industry.   As VP/Key Accounts at Coda, Cynthia’s primary focus is on solution “insight” selling of Coda’s Local Audience Studies to print and digital companies.

Cynthia experience includes positions at several newspaper research companies.  She spent 16 years with Nielsen Scarborough.  At Scarborough, she worked with over 150 newspaper clients across the U.S. focusing on research-based sales solutions.  Cynthia started her consumer and media research career as the research manager at The Spokane Spokesman-Review, where she supported the marketing, advertising, circulation and editorial departments.  Cynthia holds both Bachelor’s and Master’s degrees from Gonzaga University.  She is based in sunny Phoenix.