If content is king... local content rules.
The relationships that consumers have with the local media that they rely on for community news and information impact the ways that you tell your own brand's story. And Coda's data-driven insights can help fine-tune your local messaging strategies.
Local media usage studies reveal how traditional, digital and emerging media platforms influence shoppers' opinions, and how local opinion leaders can influence the decisions of other local market consumers.
Coda also specializes in the media engagement of local millennials,
genXers and boomers, and how to leverage the generational nuances that impact your category, your brand and your sales.
For local television and radio outlets, Coda's broadcast engagement surveys employ on-demand, mobile surveys to provide immediate feedback about your audience's perceptions of on-air hosts, individual programs or your entire network.
We measure the local content platforms that consumers trust... and how media affinity impacts your brand messaging.