Knowing your market, inside and out, is the key to results. And no
one can help you get to know your local markets more intimately
Coda is a technology-driven research & advisory firm that helps marketers, media companies and advertising agencies meet today's escalating accountability challenges head on. Market by market.
From purchase intent to dollars spent, Coda's proprietary customer segmentation methodologies help you prioritize and target your best prospects based on their brand loyalties, local shopping preferences
and buying intentions.
Plus, Coda brand impact studies help you leverage your brand's promise versus competitors, and target your offers by promoting
the unique purchase drivers that resonate with local consumers.
And Coda's consistent data collection methods and survey techniques
let you compare performance benchmarks across markets to identify where, when and how your resources are best allocated to achieve optimal results.
We're the guy down the street. The girl next door. The local market strategist that you've been looking for. We design, measure and advise.
You implement and succeed.