Local viewers tune in to their favorite television stations for the news, sports, weather forecasts and traffic updates that directly impact their communities... and their lives. And this engaging programming genre represents a lucrative source of local advertising revenue for network affiliate stations.
For the top TV markets in the U.S., Brand News reports quantify viewers' engagement with the local news programs of specific stations and document the actions that viewers take as a result of commercials that air during local news programs.
Plus, Brand News surveys measure your viewers' perceptions of the leading companies in the market, providing your advertisers and prospects with compelling information about their brands, competitors and campaign strategies.
"Please send me the 2017 schedule of Brand News reports by TV market."
Generate new business. Up-sell existing local TV advertisers. Provide your ad sales team with compelling advertiser data and turn-key sales collateral.
Brand News is available to one station in a TV market on an exclusive basis.